When I first started following Jacob, he was making waves in the early days of fashion youtube with his channel, AlwaysFreshApparel. Since then, he's continued to absolutely kill it in the fashion industry, teaming with Cole McBride to bring us Hellmart for curated vintage (in-store and online), and Bare Knuckles for classic menswear pieces with a vintage spin. My all-time Grail, and a huge standout from the most recent BK collection, is the Tan Western Suede Jacket, but through all 5 collections, there have been zero misses. I also happen to know of an upcoming basics collection in the works đź‘€ so keep those eyes peeled.
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