Related Recs

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jjjjound and the ever-shifting change in taste makers

I love this GQ article about JJJJound from a year ago highlighting Justin Saunders' influence on internet taste & moodboards. He's been in the background of a lot of really influential projects over the last decade, all while building up his own brand that was really kickstarted off a primitive version of what we'd call a moodboard (a version of this still exists here). What's been so interesting to me is watching the rise and now slow decline of JJJJound as a tastemaker. I guess for us (my millennial generation) the internet really was a clear defining aspect of where we'd discover new things. We learned what was cool from Complex and Hypebeast NikeTalk and StyleForum and a plethora of other sites that either don't exist any longer or have been since bought out and bastardized into another machine that pumps out sponsored posts. Justin thrived in this era. I remember his first few drops, specifically the Vans from 2017 come to mind. People were losing their minds over them. Same for his first few New Balance collabs - absolutely chaos. I personally never found them appealing, but I understand why they created the buzz that they did. ...and yet... When I talk to any younger guys that are into fashion and menswear and I ask what they think about some of these 'legacy' brands I usually get hit with a 'uh who?' or worse, 'they're cooked.' In a shocking twist of fate, the menswear heroes I grew up admiring are becoming irrelevant with the next generation. And although there isn't anything wrong with that, it does remind me how fleeting relevancy and taste are within the creative space. There's something impressive about being someone who lasts through the shifting trends and fads. And with Gen Z seemingly taking this anti-internet / anti-tech approach (have you looked at how many teenagers are giving up their iPhones for flip phones???) I do wonder what will happen to these guys that formed their following off of forums and message boards once those go away entirely.

@marianoleonczik

Apr 25, 2024

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This 2001 Frontline Doc “merchants of cool”

Why millenials are the way we are *** insane to watch in the context of today 2001 The largest generation of teens With money to spend The most marketed to generation ever Conglomerates colonizing Teen Market rely on “Cool hunters” (aka influencers) Ack!

@tineypoo

Mar 11, 2025

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lots of young people are full of angst

being young is hard, you’re full of intense and volatile emotions, the world is an overwhelming and scary place, adults often lack patience or compassion for the intense experiences of youth, and music makes people feel less alone. when i was in middle school/high school, people would make fun of me for listening to “wrist cutter music” (this was over 10 years ago). emo/alt rock/pop punk was pretty big then and a lot of it was pretty angsty and/or sad. grunge was huge with young people in the 90s, and that was a pretty angsty/disillusioned movement too. i’m not sure i see this as a new trend? i think the music itself changes but the appetite for art that speaks to these big feelings remains.

@trappedinabody

Apr 21, 2024

Top Recs from @_loegan

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leaving x dot com

(Yes, it's finally time. After 10+ years of on-and-off use, I finally left for good a few weeks ago and am here to evangelize. We need you thinking healthily. Besides, this website exists now!) ... I get it, it used to be fun. I was there for over ten years until recently. We used to get a dish of the hottest Conversation from the most in-the-know and influential writers, thinkers, and critics. But I’m telling you that El•n has won – X.com is markedly different from Twitter; that place is gone forever and this new Thing is changing you along with it and you need to GTFO of there right now. The default tone of “discourse” on X.com has necrotized into a haughty, patronizing, and unbearable mode of unilateral Quote Tweets delivered via the For You feed – they really should just call it your trough. You inject this slop straight into your bloodstream (because it's what you've always done); it then metastasizes and destroys your very concept of what it means to engage critically with the world. You think you know more because you're seeing more words about more things from more people that write more words about more things but really you're just getting angrier, you're just getting more used to pithy dunks and reductionism, you're just scrolling more, you're getting pumped up full of hot air and floating away from anything of real-world consequence ... rhetoric may be dead but your critical heart doesn't have to die with it. Please leave the site. It’s no longer worth your time and you will be shocked how much more clearly you will think about the same things. After all, you care about them, don’t you? It’s not like you’ll stop thinking about them.

@_loegan

Jan 28, 2024

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"that's us / wild combination" – arthur russell

about a year ago a friend of mine was going around asking people what they felt to be the "most romantic" song, and this was my gut response. There's just something so sweet about the scene at play here... nothing dramatic is happening, it's just a moment of stillness (thru movement?) in a relationship – maybe it's even just a friendship – that defines the baseline of what romance at its best should feel like. I find Arthur's good at that

@_loegan

Jan 5, 2024

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8 hours of vintage department store christmas music tapes

"Ambient music should accommodate many levels of listening attention without enforcing one in particular; it must be as ignorable as it is interesting." – Brian Eno Christmas falls on a Monday this year, which means many of us have had to put in a full work week. At approximately 5pm today, we'll suddenly need to turn on our holiday brain – RELAX! we'll scream at ourselves. What better to induce a Xanax-like state of absent-minded – yet still holiday-related – bliss than corporate muzak? Whatever holiday-related ambience you're trying to cultivate or salvage, this may just be the absolutely perfect soundtrack ~ https://www.youtube.com/watch?v=nQKlEkKXBzQ

@_loegan

Dec 22, 2023