Have been thinking recently about how thoroughly Tumblr's value and uniqueness was destroyed by Yahoo (and ultimately, Automattic, its current/also WordPress owner).ย
Back in the day, there was a group of four music industry friends all living in Manhattan who would play a game called "Music War!" when they had been out all night sloshing around Max Fish and other LES dives -- you'd stumble to someone's apartment (everyone lived in the same East Village 'hood) and they'd play you a track they thought you'd never heard before, essentially "stump the experts." This drinking game moved to Tumblr as Music War! and thus begat a really cool site -- post single tracks of music you love, explain why, pass the baton to the next person.
Membership in this little rotating musical book club came and went but basically pivoted around three key players (Mize, Witz and CB) who were there at the creation. I joined later, after the gang had all scattered from NYC and a "Meet Me in the Bathroom"-era scenester DJ had also been part of their mix for a year.ย
Occasionally one of these posts would strike gold among the Tumblr cognoscenti (I linked to Leslie Gore's "You Don't Own Me" and the LGBTQ community lit it up for a minute) but for the most part it was just a lovely little online extension/expression of our slumming-it-Saturdays game.ย
I miss the old Tumblr. ๐ I also miss the gang. Music War! was the virtual bar where we met for drinks and a listen.