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Olivia looked dated. Alix Earle looked boring. 2019 was yesterday. Archive doesn’t equal good.
Feb 5, 2024
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archival should be like vintage category... if it's not 20+ years it's just last season
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🕰by @artifaxing on instagram.
“ It’s 2025 as I write this, and I’m holding what would’ve been seen as a supercomputer just 50 years ago in the palm of my hand. I can Google any image, take a photo, post it online, and reach millions in seconds. But still… I find myself missing the past. The “good days.” And maybe you do too. For years now, I’ve noticed something. When I scroll, I see grainy VHS clips, blurry digital photos, old games on outdated consoles. And I always ask why. But I know the answer. Everything today feels polished. We’ve got 8K, 160fps, ultra-HD in our pockets. Even the cheapest cameras capture insane quality. But is that a true reflection of us? I don’t think so. We’re drawn to what’s imperfect because we’re imperfect. That raw, nostalgic look feels more real. And especially in moments of uncertainty, people turn to it for comfort. It’s familiar. It feels safe. According to fMRI studies, nostalgia even lights up reward centers in our brain, particularly the medial prefrontal cortex. That’s why you see it everywhere now. People are buying old iPhones just to get the early 2010s look in photos. Brands are tapping into that too. Nostalgia marketing has seen a 20 to 30 percent rise recently. It’s not just media. It’s clothes, logos, design. Minimalism and modernism made everything clean, but in doing so, kind of erased the personality. People want character again. They want imperfection. They want bold, messy, loud. They want to feel something. “
“ It’s 2025 as I write this, and I’m holding what would’ve been seen as a supercomputer just 50 years ago in the palm of my hand. I can Google any image, take a photo, post it online, and reach millions in seconds. But still… I find myself missing the past. The “good days.” And maybe you do too. For years now, I’ve noticed something. When I scroll, I see grainy VHS clips, blurry digital photos, old games on outdated consoles. And I always ask why. But I know the answer. Everything today feels polished. We’ve got 8K, 160fps, ultra-HD in our pockets. Even the cheapest cameras capture insane quality. But is that a true reflection of us? I don’t think so. We’re drawn to what’s imperfect because we’re imperfect. That raw, nostalgic look feels more real. And especially in moments of uncertainty, people turn to it for comfort. It’s familiar. It feels safe. According to fMRI studies, nostalgia even lights up reward centers in our brain, particularly the medial prefrontal cortex. That’s why you see it everywhere now. People are buying old iPhones just to get the early 2010s look in photos. Brands are tapping into that too. Nostalgia marketing has seen a 20 to 30 percent rise recently. It’s not just media. It’s clothes, logos, design. Minimalism and modernism made everything clean, but in doing so, kind of erased the personality. People want character again. They want imperfection. They want bold, messy, loud. They want to feel something. “
Jul 3, 2025
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🤮I haven’t even glanced at it in months but what’s the deal with the random celeb promos and inexplainable high end fashion recs. It just feels uncool and antithetical to what made this space feel different before.
“maybe your profile can be featured right there next to Olivia Rodigro” bro I don’t give a flying fuck.
“maybe your profile can be featured right there next to Olivia Rodigro” bro I don’t give a flying fuck.
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We are stuck in the shadow of the Y2K era forever!!! Was that the last great “era”? The end of history??
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Feb 12, 2024