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The slow death of print / capitalism / the fit pic have forced brands to make lookbooks that are more reflective of a fit pic than they are of the imagined life we could live. Hey Shadowbeni remember your Tracksmith post? That's a super rare good lookbook amidst a sea of boring, copy & pasted backdropped fit pics.
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Jun 6, 2024

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Unironically one of the most forward-thinking and groundbreaking pieces of cultural criticism of our time. The aesthetic movement he skewered here was still relatively niche then, but it’s evolved and has since been fully absorbed into the mainstream, now the defining consumer lifestyle of the 2020s, where algorithmic social media trends dictate life choices. His observations and insights still ring true, and looking back, the trajectory from then to now feels eerily inevitable… I just feel like he touched on something so raw here. his mind!! I miss him so much! ā€œThe contemporary conformist looks to create a ā€˜permanent instagram filter’ in their lives/personal space where #NoFilter is necessary. Instead, there is always a source of ā€˜natural’ light that is meant to properly illuminate every space/photo opportunity. A picture of a plate. A picture with your significant other. This is different than youth culture broadcasting. It is tasteful, deliberate, and shows ā€˜a life that you are living’, not a culture that you are ā€˜conforming to.’ Let’s go to a bakery.ā€ ā€œDear Lord, Please free me from my Contemporary Conformist Leanings/Practices Set me free. Dear god, Set Me Free.ā€ šŸ™
May 2, 2025
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It's so cool to see the way they materialized these references onto the film. Their vision was clear-cut.
Feb 19, 2025
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Current fave but the list is always changing… I recently came across this cool ass book ā€œvolta photoā€ about his studio shots from the late 60s - early 80s. he would have a bunch of friends come by/ wear sick outfits/ stand in front of vibey patterned backdrops… Gucci def rips some of this in their best advertising. A must see.
Dec 11, 2024

Top Recs from @marianoleonczik

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florinegrassenhopper riotgrrrl brendanooooo slowdazzle buck_mcgraw and indianjones — we did it. Not only did we successfully meet for drinks, but we also schemed the hostile takeover of this app from tyler tonight. In all seriousness — weird that an app I downloaded in April would make genuinely want to drive back into Brooklyn during end of day traffic for a happy hour. Great app filled with great people.
Jul 20, 2024
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I feel like there’s a special connectivity on this app that I haven’t felt in a long time, maybe since early 2010’s tumblr. The fact that you can’t promote yourself like IG is wonderful. The fact that there isn’t mass video content like Tik Tok is great. It’s not this monetized / paid sponsorship app. People are here because they want to be a part of something with nothing to gain besides friendship. Seeing the URL -> IRL meetups warms my heart so much (waiting for an NYC or Brooklyn meetup). Thanks for your participation on this niche little app. I smile reading all the recs and all the comments and all the asks. Hope we’ll all be here for a long time.
Jun 15, 2024
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I think a life rule for me is to surround myself with people who know more / are smarter / are cooler than me and just absorb their aura by listening / observing them. It’s made me the incredibly smart / cool person you all know and love. I just never thought I’d feel the same way about URL friends. I’m constantly listening to the songs I see posted here, reading the articles, subbing to newsletters, and googling topics that get tossed onto the feed. It’s nice to know you can become a more rounded person by just absorbing what your mutuals post on here. I’m going to sit on my couch, have a cocktail and digest my lovely feed. Happy Sunday!
Sep 15, 2024