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I love all the early 20th century tube posters, commissioned in part to help Londoners overcome their fear of travelling underground and get them to take fewer taxis. For some reason the best ones are by a Frenchman named Jean Dupas, but there is nothing quite like a hand-painted advert of any kind. My favourite of his is from 1933, captioned “establish a picnic and pass the day together”. I like it for the phrase “establish a picnic”, but also because the painting looks nothing like London.
Jul 30, 2024

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