In the world of 21st century horology, there are now very small companies - often only 1 person - who've figured out how to design watches, outsource the manufacturing to China or Switzerland, and then sell their products directly to consumers. In that male-dominated world, Betina Menescal is a rarity in several ways. She's a Brazilian born, London-educated architecture student with a love of mid-century design. During the pandemic, she applied her creativity to designing a watch she wanted to wear: the Môels 528. Long and without any gender to its styling, it stunned watch collectors worldwide. In a few weeks, she's launching her latest, the 369, a smaller stunner in a broad array of arresting colors. Grab one, if you can!