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I just watched a TikTok (🔗) OK Go made about making the music video for Here It Goes Again and it warmed my heart. Sometimes we become so familiar with something we forget how magic it is. I really love reminiscing early internet / YouTube stuff, and this sums up the silliness a lot I think. OK Go were truly ahead of their time! Fuck ur big budget mv!!
Nov 9, 2024
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Jun 18, 2024
We are lowkey so lucky to be contemporaries with them. Music videos that are done in one shot as a gimmick are cool and they are the experts. Can’t believe they’ve been doing this for as long as they have, and keep pushing the envelope on a genre they essentially invented.
Apr 18, 2025
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I can rarely explain why I like this video but I’ll try. At this point on the internet there’s a million hours of content that are more realized than this. Oddly satisfying Instagram accounts. Food pics. Made up games on tik tok. But Koki made this in 2006. We were still a few years off from the food pic and people weren’t really being stupid on the internet yet. They were being dumb and they were being idiots but stupidity is like simple and kinda smart and self-aware. The video reminds me of abstract geometric painting with the saturated colors and basic shapes of all the objects. Like I see it the same way I see a Kazmir Malevich or Wassily Kandisky painting. There's a lot of funny sounds too. It's not quite good enough for the "oddly satisfying" instagram standards of today. It’s more like 6 minutes of mundane hypnosis.
Aug 25, 2022
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