Rec
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Available to rent on Vimeo::: http://hyperstition.org for the vibe.
Turning my wheels on narratives and brands. “Hyperstition is the fundamental mechanism of contemporary capitalism — selling products via the brand.
The brand presents an image of the future, which then organizes the present and consumptive desire.
The image that the brand presents becomes the organizing force for consumption in the present and produces the future, which is the success of the brand. “ — Suhail Malik
Turning my wheels on narratives and brands. “Hyperstition is the fundamental mechanism of contemporary capitalism — selling products via the brand.
The brand presents an image of the future, which then organizes the present and consumptive desire.
The image that the brand presents becomes the organizing force for consumption in the present and produces the future, which is the success of the brand. “ — Suhail Malik
Dec 27, 2024
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