Rec | GENRES OF COOL

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I have this theory that how we interpret what/who is cool is based on our own personal beliefs around cool, so what we see as cool is in our genre and what we don’t is just not in my genre of cool. So when I experience something not awesome -imo- it’s just different genre of cool

@outdoorpottedplant

Jan 13, 2025

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brands have become identity

i think before tiktok or instagram there was a more homogeneous idea about what was cool bc magazines had a monopoly on the industry. now that the internet has democratized what gets to be cool there are different types of cool, which is the rise of different competing styles. but these styles aren’t really just about like “do you like low rise jeans” so much as they are “what do the low rise jeans say about you” which has caused a lot of aesthetics to be simultaneously tied to a specific identity, in turn marketing and influencing has become increasingly niche. i think that certain influencers becoming enmeshed in their aesthetics hasn’t helped either where if, for example, tara yummy recommended an eyeliner the goth girls would eat it up, but the clean girls might not care, bc that eyeliner would be contrary to not just their aesthetic, but identity. but if tara yummy was emily mariko the opposite effect would happen to both camps, if that makes sense. TLDR; niche aesthetics and microindivduality is killing mass marketing

@mdoinurmom

Feb 18, 2024

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Gen x

in the plethora of Boomers, Zoomers and Millennials, they stick out as effortlessly cool somehow. Like why does my uncle have better taste in music than I?

@dollydexter

Apr 13, 2024

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understanding the hype

i used to base my personality around rejecting what everyone else liked in favor of more obscure, more niche, less likable stuff. but i then i grew up. and i realized that pop music is good.