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with AI and short form video being pushed down our throats there is room for counter culture. maybe im naive but i think authenticity will become even more valuable. not everything needs to be ironic or highly edited. people will always crave real.
Apr 19, 2025
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And unfortunately it’s a capitalistic one. Economic return takes precedence over everything, which means if something starts off as this bright pocket of creativity and uniqueness, it’ll eventually either get bought over by larger media conglomerates and dissolved into another bland property that is safe and guaranteed to turn a profit OR go bankrupt from refusing to conform. From a filmmaking perspective, that’s why it’s much easier to greenlight reboots, sequels and renew 50 seasons of reality TV** than invest in new ideas. They’re less risky and already have a track record for making money based on the performance of their predecessors. It’s endemic and leads to very unimaginative pieces of media. This type of model is quite literally the antithesis to creativity and it’s only a matter of time before it bursts. The real question is, what can we start doing now to build the foundations for new media-development practices that balance creative innovation and financial feasibility? (I don’t have an answer yet, but this is something that’s been on my mind a lot lately)
**No shade on reality TV– it can be hella entertaining, but I cant ignore the fact that there’s been a boom in this type of content since the pandemic and in the eyes of streaming platforms (aka Netflix being the biggest culprit), it’s much more prolific and infinitely easier to churn out than investing in developing an original limited series.
Nov 17, 2024
in which american hero and vox alum joss fong (and adam cole who i am less familiar with) explore the ways that orgs are trying to create ways to verify that images are not AI-generated.
they keep the mood light and upbeat but BOY does it show how the media landscape is cooked as hell right now. it really underscores that you can't simply rely on technology to build and maintain public trust
Feb 21, 2025
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i feel like althoug content creation present itself like the oportunity of making nich art in practice all i see looks similar. Well lit pictures of happy people, modern web design or sexual ilustration.
I miss the weird internet, the hand held videocameras.
Oct 21, 2024
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Amplifying other people’s projects doesn’t diminish your own.
6d ago
3d ago
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just download a free DAW (digital audio workstation) like apple garage band and explore. you can also download logic pro for ipad for pretty cheap. that’s how i started. you definitely don’t need to spend a lot of money for software at the start. even the apple voice note microphone great for vocals.
3d ago