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I love when the neighborhood mechanic sells t shirts. Or the local peach farm. Off track betting. Give me all the weird local merch. A friend asked me to make her a Panavision hat (original design hasn’t been made since the ~90s) and I said hell yeah
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May 23, 2025

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Whether from your own town or one you’re visiting – nothing beats local merch. A few weeks ago I stayed on Winnipesaukee and hit up the locals’ favorite grocery mart ā€œJoJo’sā€. I couldn’t leave without a branded classic diner mug. I also own a tee from the town I live in, copped from the CVS down the road, as well as a giant assortment of tees and trinkets from other vacation spots. If it’s a place that documents your travels or life, it will bring you joy using/wearing it, (plus its just sick to rep a place or business that’s hyper-specific to your life).
Oct 4, 2022
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I started doing this in a period when I was experiencing deep confusion about who I was. I found being in a hat or sweatshirt with some signifiers specific to me or an idea I wanted to live by that day pinned me down and pumped me up. I use Jonathan Embroidery Plus in the garment district but most malls have a stand that offers this service. Embroidery is expensive but I think cements the idea best.
6d ago
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Making your own merch for your life has never been more easy. I used to go to Kinkos as a kid because they would put anything on a t-shirt. Now I make embroidered hats with inside jokes and print stills from "Dead Poets Society" on crewnecks. It's a lot of fun to find a piece of clothing you like and add onto it.
Sep 18, 2024

Top Recs from @vin

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Refreshments are available in the lobby.
Feb 22, 2024
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sometimes they don’t mind!
Mar 5, 2024
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Give me an everyday object that looks like a critter any day of the week. We don’t have art deco intricacy but we do have telephone booths shaped like dolphins!
Jan 20, 2025