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They say that the best design is no design, and I can’t think of a better example than No Frills, a low-cost supermarket chain in Canada that since the late ’70s has been easily recognized for its iconic simple in-house branding. Operating on the premise that making graphic design decisions is a major unnecessary expense No Frills follows a strict style guide of Pantone Yellow C combined with large bold Helvetica Neue 75 for all its interiors and packaging: pickles, dark chocolate, hummus, evaporated milk, olive oil all get the same point-blank treatment. The closest I’ve ever seen to this aesthetic is on that TV show Lost where all the food comes from The Dharma Initiative. Walking down their aisles can feel dystopian and autistic but also timelessly chic - a ridiculous marketing concept leaned into with a commitment that I hope they never abandon.
Dec 21, 2021
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🍇lemme just look at all the packaging and various products and vibe. i am not trying to get in and out, i am trying to observe
Jan 31, 2024
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I just wanna scroll through ur recs so i can laugh at them before i clock in for work
Dec 2, 2024
Feb 18, 2024
Top Recs from @asher-penn
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🤡RIP to this absolute GOAT of a sobriety meme account. I think I stopped drinking around the time that sobriety memes were in their second wave - 12-step inside jokes that were ideally harrowing, embarrassing, and hopeful in their shared hopelessness - and while Brutal Recovery, Fucking Sober, and Dumbsoberbitch are great, no account could perform these lacerations with the expertise of a surgeon as @facebooksober. Like an elephant balancing itself on a dime, facebook sober managed to capture the divine paradox’s inherent to recovery with such aesthetic grace and poetry I was 100% convinced that the person behind the account was a hot girl (it was a dude, lol). Whatever. Hot Newcomers Are Forever.
Dec 21, 2021
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🌚On a recent trip to Paris a friend invited me to an after-party at a place called Silencio aka “David Lynch’s Nightclub.” I got there early, and descending the 6 flights of black carpeted stairs that’s only signage read “no phone use or photographs” became increasingly aware I was entering something special - the carpeting continued into what felt like a sound-proofed underground bunker where every detail - the lighting to the furniture, to the bar, the bathrooms mirrors - was considered which such deep precision that I felt transported into Lynch’s vision in a way that none of his films, writing or music ever has. I stood at the bar drinking an uncannily delicious coca-cola from the bottle in dumbfounded awe. This was not a movie set... it was the real thing. I later read that Lynch’s goal was to "induce and sustain a specific state of alertness and openness to the unknown.” Mission accomplished. I can say with conviction that no interior space that was designed with intention has ever made me *feel* the way Silencio does.
Dec 21, 2021
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📚I met Jon and Allie briefly at the Los Angeles Sex Magazine launch. They introduced themselves and volunteered to trade me copies of their respective debut novels, which they signed. I was happy to find that both their books were awesome and completely different and that the connective tissue between them seemed to be a love of writing and each other that made me want to become friends with them both.Talking to Delicious Tacos about Jon Lindsey’s Body High, he described it as the ultimate Al-Anon book ; the story of a protagonist, Leland that is perversely attracted to and desperately wants to save the self-destructive people in his life - his dead mother and step sister - as a way of avoid any sane behavior… And Leland’s unmanageability is psychotically inspired, as a legendarily fucked up series of situations of his own making unfold in front of him.By contrast, Allie Rowbottom’s Jello Girls is a relatively traditional memoir, where the family's history is directly intertwined to the economics of processed food, and the intergenerational curse it propels both in the mind and body. Given that the food in question is a pioneer in artificial nourishment the themes of cancer and eating disorders are uncannily poignant, especially as Rowbottom’s voice channels the dark irony of Karen Carpenter in her prose.
Dec 21, 2021