Doing a very annoying chime-in here to say that if you like this, you should definitely visit the consumer aesthetics research institute on are.na where this category and many others were originally and lovingly conceived, coined and indexed:
https://www.are.na/consumer-aesthetics-research-institute/frutiger-aero-ptg8tgmzbig
https://www.are.na/consumer-aesthetics-research-institute
my friend told me the name for this a week ago and i felt so nostalgic. frutiger aero is the name of the font that was used in this time period and it’s an encapsulation of the early 2000’s/2010’s aesthetic, specifically early technology & big chunky microsoft computers & the typeface/ui that was commonly used back then (think desktop backgrounds~ lots of green/blue/white and naturalistic scenes).
**also made a spotify playlist of songs that give me this specific vibe it’s linked above!
I’m trying to do this more in life and feel like it’s helping me get ahead.
There’s nothing to lose. Sing that song at karaoke. Wear those pants you’re not sure about. Ask the clarifying question.
it’s hard not to mythologize this guy. -founding member of SALEM
-dated lana del rey
-seemingly always on a side quest in a remote location who is he and what does he want from us?