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You can still see the old posts in the Wayback Machine
The day the AnCo post dropped reverberated in a crazy way.
The man was influential, and that influence is understated now, likely because he sold the site and it shuttered.
Also: Grimes was Peter Thiel to his Gawker, which makes me think the whole endeavor deserves a retrospective book written about it
Feb 16, 2024
Related Recs
I have to recommend HRO just in general. I believe its iconic legacy serves as proof that sometimes being a hater in earnest and good fun is VITAL AND NECESSARY for the culture.
Linked is an article about it and you can view the archived blog here https://web.archive.org/web/20130101193028/http://www.hipsterrunoff.com/
May 2, 2025
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I love this GQ article about JJJJound from a year ago highlighting Justin Saunders' influence on internet taste & moodboards. He's been in the background of a lot of really influential projects over the last decade, all while building up his own brand that was really kickstarted off a primitive version of what we'd call a moodboard (a version of this still exists here).
What's been so interesting to me is watching the rise and now slow decline of JJJJound as a tastemaker. I guess for us (my millennial generation) the internet really was a clear defining aspect of where we'd discover new things. We learned what was cool from Complex and Hypebeast NikeTalk and StyleForum and a plethora of other sites that either don't exist any longer or have been since bought out and bastardized into another machine that pumps out sponsored posts. Justin thrived in this era. I remember his first few drops, specifically the Vans from 2017 come to mind. People were losing their minds over them. Same for his first few New Balance collabs - absolutely chaos. I personally never found them appealing, but I understand why they created the buzz that they did.
...and yet...
When I talk to any younger guys that are into fashion and menswear and I ask what they think about some of these 'legacy' brands I usually get hit with a 'uh who?' or worse, 'they're cooked.' In a shocking twist of fate, the menswear heroes I grew up admiring are becoming irrelevant with the next generation. And although there isn't anything wrong with that, it does remind me how fleeting relevancy and taste are within the creative space. There's something impressive about being someone who lasts through the shifting trends and fads. And with Gen Z seemingly taking this anti-internet / anti-tech approach (have you looked at how many teenagers are giving up their iPhones for flip phones???) I do wonder what will happen to these guys that formed their following off of forums and message boards once those go away entirely.
Apr 25, 2024
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like, there's a NYTimes article about Black Kids playing at CMJ in 2007 and within it, there are sentences like: "Everyone wants that sexy Internet buzz, that apparent endorsement from the grass roots — well, grass roots with broadband." it is true, everyone wants that sexy Internet buzz
Jan 30, 2024
Top Recs from @thejk
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Social media can encourage us to constantly seek out the novel and makes us feel like we're missing out if we don't.
It's much better for peace of mind, in my opinion, if we let go of the immediate, and use impermanence as our filter for information.
We don't all need to watch the latest streaming show, or hear the latest album.
What needs to find us, and what we need to find, usually finds a way
Mar 13, 2024
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In a world where monopolization is allowed, sometimes you can only drop Trader Joe's for union busting, while keeping your Amazon account.
Real, wide change in this world might require a new 2020, but we can do a little bit better a little at a time
Mar 15, 2024
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Arcade Fire has to relinquish their publishing to the man
Feb 6, 2024