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like, there's a NYTimes article about Black Kids playing at CMJ in 2007 and within it, there are sentences like: "Everyone wants that sexy Internet buzz, that apparent endorsement from the grass roots — well, grass roots with broadband." it is true, everyone wants that sexy Internet buzz
Jan 30, 2024

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"So how did we get here? How did shoegaze, a genre short on hooks, memorable riffs, and magnetic personalities, that’s carried on as a niche strain of indie music since the initial wave of ‘gazers receded from the limelight in the mid-’90s, suddenly become a defining sound for Gen-Z rock fans?" Important and fascinating cover of a very real phenomenon. Part of what I found most fascinating is the compositional aspects of this new wave, which sees The Kids employing recording techniques more typically associated with pop songwriting – toplining to a "band" track created by a separate producer. https://www.stereogum.com/2245469/tiktok-has-made-shoegaze-bigger-than-ever/columns/sounding-board
Dec 19, 2023
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I love this GQ article about JJJJound from a year ago highlighting Justin Saunders' influence on internet taste & moodboards. He's been in the background of a lot of really influential projects over the last decade, all while building up his own brand that was really kickstarted off a primitive version of what we'd call a moodboard (a version of this still exists here). What's been so interesting to me is watching the rise and now slow decline of JJJJound as a tastemaker. I guess for us (my millennial generation) the internet really was a clear defining aspect of where we'd discover new things. We learned what was cool from Complex and Hypebeast NikeTalk and StyleForum and a plethora of other sites that either don't exist any longer or have been since bought out and bastardized into another machine that pumps out sponsored posts. Justin thrived in this era. I remember his first few drops, specifically the Vans from 2017 come to mind. People were losing their minds over them. Same for his first few New Balance collabs - absolutely chaos. I personally never found them appealing, but I understand why they created the buzz that they did. ...and yet... When I talk to any younger guys that are into fashion and menswear and I ask what they think about some of these 'legacy' brands I usually get hit with a 'uh who?' or worse, 'they're cooked.' In a shocking twist of fate, the menswear heroes I grew up admiring are becoming irrelevant with the next generation. And although there isn't anything wrong with that, it does remind me how fleeting relevancy and taste are within the creative space. There's something impressive about being someone who lasts through the shifting trends and fads. And with Gen Z seemingly taking this anti-internet / anti-tech approach (have you looked at how many teenagers are giving up their iPhones for flip phones???) I do wonder what will happen to these guys that formed their following off of forums and message boards once those go away entirely.
Apr 25, 2024
You can still see the old posts in the Wayback Machine The day the AnCo post dropped reverberated in a crazy way. The man was influential, and that influence is understated now, likely because he sold the site and it shuttered. Also: Grimes was Peter Thiel to his Gawker, which makes me think the whole endeavor deserves a retrospective book written about it
Feb 16, 2024

Top Recs from @themollyzone

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avoid decision fatigue by leaving the song choices to the disc jockey, and bask in the glow of real-time music curation. the less corporate the radio station, the better (love a good college/independent radio station); shake up your genres (jazz and classical radio always get me going), but also don't be afraid to indulge in Top 40 because it's good to find out what's "going on" in pop. level up with a shower radio. good luck and godspeed 🎵
Feb 29, 2024
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endless entertainment. i just love the way squirrels move and the way they react to things. saw this gorgeous specimen in beverly hills recently, munching on something. i wish i knew what he was thinking...
Mar 21, 2024
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they make life look like vacation / they're probably why bono is so optimistic
Apr 15, 2024