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Iļø really donāt want to smell like le labo and Iļø also donāt want to smell too boy and Iļø also donāt want to smell like an old lady and this perfume brand really hits all of those things.
And their bottles are cute.
Jan 24, 2025
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My friends Caleb and Laura run Clue, an independent perfumery based in Chicago. They're childhood friends who started their company almost a year ago. The fragrances they offer are all distinct, unisex, and most importantly, smell good when you wear them. Notable influences include memories of foraging for mushrooms in their backyards, attending church with their families, and Fred Wolf's 1971 animation, The Point. I love how intentional each release is, with Laura dedicating several months to creating each scent while Caleb directs the look and feel, all before hand bottling it themselves. Their branding feels established and accessible, appealing to both high end fragrance fans and to those trying a fragrance for the first time.
Photo of my perfume zone featuring Clue's Morel Map.
Sep 21, 2024
I'm plugging the homies with this oneāall 3 of their debut scents are amazing. Morel Map smells like a damp forest floor, Warm Bulb is like dust burning on a lightbulb, and With the Candlestick is a perfect cherry wine + incense fragrance. Packaging rules too.
Mar 22, 2024
I got myself their sample set of perfumes for my bday and I am obsessed with all four. Here are their descriptions:
With the Candlestick: a perfume about church communion (wearing this today and LOVE, smells like a Catholic church around Christmas time)
Warm Bulb: the smell of heat without the heat (instant classic)
Morel Map: hints of treasure on the forest floor
The Point: a cup of jasmine tea, brewed with ocean water
Sep 17, 2024
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