I've worked in touring for the past 6ish years (minus the pandemic period) but this is my first time dabbling in the creative side of an artist's album rollout and I'm so proud of what we made.
Along with other tasks (creative and non-creative) not listed I had the pleasure of doing the creative social marketing for this album and I'm so proud of what we accomplised.
The album title is jarring as fuck and if you have no context to Duckwrth or who he is as a person, as well as a someone who's been hurt by a fuckboy (let's be honest who hasn't??) and also just hates men (bc in this day and age who doesn't and if you're a man offended by that you should DEFINITELY look into that) chances are this may not appeal to you.
However what I will say is this. This album is a headfirst dive into an exploration of unhinged and lustful desire, generational curses passed down from family, and the tumultuos journey to self love. All themes and situations we encounter and that make up the human experience. It's a conceptual album that is painfully relatable.
When Duck first played the intro track for me sometime last year, it pissed me off so bad I started shedding some tears. Mostly bc I've related to being the girl that's entertaining a guy who has no respect for me or himself and as time has gone by I can also come to terms that I've been a f•ckgirl at times bc of past traumas etc.
It's no easy feat to make a body of work that airs your shit and your family's shit out as well as publicly come to terms with the fuckery you've done and the pain you've caused to others and put it out into the world for the public to perceive and build their own perceptions or interpretations on your work but Duckwrth has done just that and created a body of work that I hope will ignite conversations between men who are trying to be better regardless of the hand they were dealt and take ownership. I'm so proud of this human for doing that and very grateful to be trusted and brought along on the creative process of this work.
Working with him and his manager X has been fun, stressful (at times), exhausting, and very rewarding. I love these two down and I can't wait to see what comes of this project.
If you have a moment go listen and stream All American F•ckboy. Share your favorite track if you'd like, I'm curious and would love to know :)