HAND TO GOD, this is my holy grail stuck-on-a-desert-island-with-a-hottie-i’m-trying-to-seduce beauty product, and it’s like five dollars! It’s a long wearing lip stain - and LISTEN to me, because I know every product has that claim nowadays!!! I will not allege that one application lasts me a full day, but I’m sure it would on someone who eats and drinks and touches their mouth and kisses strangers a lot less. WHO WANTS TO LIVE LIKE THAT! What I will say about its staying power is that it fades away gorgeously - it won’t crumble off like a chalky liquid formula or rub off on a lover’s collar like a traditional lipstick. Apply this stain, let it set for a minute, add a lipstick/balm/liner/gloss on top if you’d like, and go out and liveee! You’ll probably only have to reapply once or twice the whole day. Perfect for girls like me who always want to be Spotted in a red lip but aren’t responsible enough to keep up with one all the time. The two shades I use the most are called ‘socialite’ and ‘femme fatale,’ appropriate as those are what I also state as my job title to first dates!