Very thoughtful and well-researched look at influencers. Mom influencers are both victims of traditional gender roles and perpetrators of them.

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We had friends over the other day and my friend said she’s paying attention to how I mother because she thinks I’m doing a great job and wants to do the same with her future kids. Everyone agreed 🥲. We’re the only one of our friends with kids (3 y/o and almost 3 month old) and to be recognized in a role where the labor often goes unnoticed felt so good. I genuinely delight in my children and love being a mother, but it is 24/7 work. I never dreamt of being a parent but with my own healing and growth I found myself wanting to be. I spent a lot of years working on my own self regulation and studying child development (I’m a child therapist) and that has really been paying off in a way I wasn’t expecting at the time. When someone gives birth, their brain matter changes to aid in caring for their baby. I’ve been in the thick of that for 3 years now and while I can and do think of other things, my entire being is very much entrenched in “mother,” and it can be hard to navigate identity outside of it. so to be seen and honored for that felt really special.
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Hochman writes in such a fun, engaging way about her conversations with various women all over the US on their nontraditional relationships, families, living and working setups and about her own story... I also saw her tell a story at the Moth in 2024 about being a parent, and it was interesting to read this book that she wrote in the nineties when she was unsure if she would ever have children. I love this book!
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